Claes Fornell

Dr. Claes Fornell is committed to innovative research in the field of marketing and business administration. Serving as a Professor of Marketing and the Donald C Cook Distinguished Professor of Business Administration at the University of Michigan from 1980 until his retirement in 2012, Dr. Fornell has made significant contributions to the academic community. His tenure at the university was marked by a focus on advancing the understanding of consumer satisfaction and its impact on business performance. Throughout his career, Dr. Fornell has been instrumental in shaping the landscape of marketing research. His work has influenced both academic thought and practical applications in the business world. Upon retiring in 2012, he was honored with the title of Professor Emeritus, a testament to his enduring impact and legacy in the field.