Ben Enis

Professor Emeritus at History, University of Southern California0 Followers

Passionate about exploring solutions for complex marketing challenges, Ben Enis is a Professor Emeritus of Marketing at the USC Marshall School of Business. With a rich academic career, he has contributed significantly to the field of marketing through his teaching and research endeavors. At the University of Southern California, Los Angeles, CA, he has been instrumental in shaping the minds of future business leaders. Although his specific research interests remain unspecified, his influence in the academic community is evident through his extensive work and commitment to the discipline.

Research Interests

Marketing strategy consumer behavior advertising effectiveness brand management

Publications

1 - Operation of Hybrid Wind-Turbine Compressed-Air System for Connection to Electric Grid Networks and Cogeneration,Wind Engineering

Ben M. Enis , Paul Lieberman , Irving Rubin ,

, 449-459, 2003-12-01

2 - Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework,Journal of Macromarketing

James H. Leigh , Patrick E. Murphy , Ben M. Enis ,

, 44-54, 1989-12-01

3 - AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*,Decision Sciences

ROGER L. BURFORD , BEN M. ENIS , GORDON W. PAUL ,

, 17-24, 1971-01-01

4 - Problems in Regulating Federal Executive Branch Publicity and Advertising Programs,The American Review of Public Administration

Dean L. Yarwood , Ben M. Enis ,

, 29-46, 1988-03-01

5 - An Empirical Study of Salesforce Turnover,Journal of Marketing

George H. Lucas , A. Parasuraman , Robert A. Davis , Ben M. Enis ,

, 34-59, 1987-07-01

6 - The AT&T Settlement: Legal Summary, Economic Analysis, and Marketing Implications,Journal of Marketing

Ben M. Enis , E. Thomas Sullivan ,

, 127-136, 1985-01-01

7 - Attitudes toward Product Differentiation: A Social Utility Perspective,Journal of Public Policy & Marketing

Patrick E. Murphy , Ben M. Enis , James H. Leigh ,

, 142-156, 1987-01-01

8 - A New Approach to Measuring Socially Responsible Consumption Tendencies,Journal of Macromarketing

James H. Leigh , Patrick E. Murphy , Ben M. Enis ,

, 5-20, 1988-06-01

9 - Classifying Products Strategically,Journal of Marketing

Patrick E. Murphy , Ben M. Enis ,

, 24-42, 1986-07-01

10 - Deepening the Concept of Marketing,Journal of Marketing

, 57-62, 1973-10-01

11 - The Price-Quality Relationship: An Extension,Journal of Marketing Research

James E. Stafford , Ben M. Enis ,

, 456-458, 1969-11-01

12 - An Investigation of the Concept of Store Loyalty as a Basis for Marketing Strategy.,

, 2022-06-13

13 - The Wages of Sin: Macro Implications of Marketing Games of Chance,Journal of Macromarketing

, 77-77, 1981-10-01

14 - An Analytical Approach to the Concept of Image,California Management Review

, 51-58, 1967-07-01

15 - Deepening the Concept of Marketing,Journal of Marketing

, 57, 1973-10-01

16 - [Letter from Ben M. Enis and Thomas Weymann],Journal of Marketing

Ben M. Enis , Thomas Weymann ,

, 14, 1977-10-01

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