Yuying Shi

Dr. Yuying Shi is internationally recognized for her expertise in marketing analytics and digital marketing. As an Assistant Professor in the Department of Marketing and Business Analytics at Texas A&M University-Commerce, she has made significant contributions to the field through her innovative research and teaching. Dr. Shi holds a PhD in Marketing and a Master's in Statistics from the University of Florida, where she honed her skills in quantitative analysis and strategic marketing. Her research interests focus on the intersection of marketing analytics and digital marketing, exploring how data-driven insights can enhance marketing strategies and consumer engagement. Dr. Shi's work has been published in several prestigious journals, including the Journal of the Academy of Marketing Science and the British Journal of Mathematical and Statistical Psychology, reflecting her commitment to advancing knowledge in her field. Dr. Shi is passionate about integrating her research findings into her teaching, providing students with a comprehensive understanding of both theoretical concepts and practical applications. Her courses are designed to equip students with the analytical skills necessary to succeed in the rapidly evolving landscape of digital marketing. In addition to her academic pursuits, Dr. Shi actively collaborates with industry partners to bridge the gap between academia and practice. Her work not only contributes to the academic community but also offers valuable insights to businesses seeking to leverage marketing analytics for competitive advantage.