Mesut Cicek

Dr. Mesut Cicek is passionate about advancing the field of marketing through innovative research and dynamic teaching. As an Assistant Professor in the Department of Marketing and International Business at Washington State University, he brings a wealth of knowledge and experience to his students and colleagues. Dr. Cicek earned his doctorate from Istanbul Bilgi University, where he developed a strong foundation in marketing principles and research methodologies. Throughout his academic career, Dr. Cicek has contributed to the body of knowledge in marketing by publishing his research in various esteemed academic journals. His work often explores the intersection of marketing strategies and consumer behavior, providing valuable insights into how businesses can effectively engage with their target audiences. Dr. Cicek is committed to fostering a collaborative learning environment, encouraging students to think critically and creatively about the challenges and opportunities in the marketing landscape. In addition to his research and teaching responsibilities, Dr. Cicek actively participates in academic conferences and workshops, where he shares his findings and engages with fellow scholars. His dedication to the field is evident in his continuous pursuit of knowledge and his enthusiasm for mentoring the next generation of marketing professionals.