S. Chan Choi

Inspiring new perspectives on the dynamics of market competition, S. Chan Choi serves as a Professor and Director of the Center for Marketing Research at Rutgers Business School. With a keen focus on modeling price competition and competitive product positioning, his work delves into the intricacies of store brand competition and pricing captive products. His research has significantly contributed to the field, with publications in esteemed journals such as Marketing Science, Management Science, and the Journal of Retailing. Professor Choi's academic journey is marked by a robust educational background. He earned his Ph.D. and M.A. from the University of Pennsylvania, where he honed his expertise in marketing strategies and economic modeling. Prior to this, he completed his MBA at Michigan State University, equipping him with a comprehensive understanding of business dynamics. His academic foundation was laid at Seoul National University, where he received his B.A., setting the stage for his illustrious career in marketing research. At Rutgers University-Camden, Professor Choi is not only a dedicated educator but also a mentor who inspires students to explore the complexities of market strategies. His research interests extend to competitive product positioning and pricing strategies, areas in which he continues to make impactful contributions. Through his leadership at the Center for Marketing Research, he fosters an environment of innovation and inquiry, encouraging the next generation of marketers to challenge conventional wisdom and explore new frontiers in marketing. Professor Choi's work is characterized by a commitment to advancing the understanding of competitive dynamics in the marketplace. His insights into price competition and product positioning have provided valuable frameworks for both academic and practical applications. As a thought leader in his field, he remains dedicated to exploring the evolving landscape of marketing, ensuring that his research remains at the forefront of industry developments.