Art Weinstein

Art Weinstein inspires the academic community to rethink traditional marketing paradigms through his innovative approach to B2B segmentation and customer value. As a Professor of Marketing at Rutgers University-Camden, he brings a wealth of knowledge and experience to his students, encouraging them to explore the dynamic world of marketing with a critical eye. With a prolific career, Dr. Weinstein has authored over 90 scholarly articles and eight influential books, including the widely acclaimed "Superior Customer Value – Finding and Keeping Customers in the Now Economy." Dr. Weinstein's research interests are deeply rooted in case analyses and marketing plans, areas in which he has made significant contributions. His work has been instrumental in shaping contemporary marketing strategies, particularly in the realm of business-to-business segmentation. His courses are designed to equip students with practical skills and insights, preparing them to excel in the ever-evolving marketplace. In addition to his academic pursuits, Dr. Weinstein is the founder of the Center for Case Study Excellence, a testament to his commitment to advancing the field of marketing through rigorous case study research. His expertise is sought after by leading technology and service companies, for whom he has provided valuable consulting services. His ability to translate complex marketing concepts into actionable strategies has made him a respected figure in both academic and professional circles. Dr. Weinstein's contributions extend beyond the classroom and into the broader marketing community. He has published numerous case studies in prestigious conferences, journals, and textbooks, further solidifying his reputation as a thought leader in the field. His work not only enriches the academic discourse but also provides practical solutions to real-world marketing challenges. Through his dedication to teaching, research, and consulting, Art Weinstein continues to inspire and influence the next generation of marketing professionals. His commitment to excellence and innovation ensures that his impact on the field will be felt for years to come.