Jianping Liang

Dr. Jianping Liang is revolutionizing practices in consumer psychology and decision-making as an Associate Professor of Marketing at Rutgers University-Camden. With a keen focus on understanding the intricacies of consumer behavior, Dr. Liang delves into how emotion and cognition shape consumer judgment and decision-making processes. His research provides valuable insights into how these psychological factors influence consumers' evaluation and choice behavior, offering a deeper understanding of the consumer psyche. Dr. Liang's scholarly contributions are well-recognized, with numerous publications in prestigious marketing journals. His work not only advances academic knowledge but also has practical implications for marketing strategies and consumer engagement. His research has been supported by significant grants from esteemed organizations, including the National Natural Science Foundation of China and the Social Sciences and Humanities Research Council of Canada, underscoring the impact and relevance of his work. In addition to his research, Dr. Liang is committed to fostering the next generation of marketing professionals. He is actively involved in teaching and mentoring students, sharing his expertise and passion for consumer behavior and marketing. His dedication to education and research makes him a valuable asset to the academic community and a leader in the field of marketing.