Nicholas Olson

Inspiring change in the area of consumer behavior and marketing dynamics, Nicholas Olson serves as an Assistant Professor in the Department of Marketing at Mays Business School, Texas A&M University. With a robust academic foundation, he earned both his Ph.D. and B.S. in Marketing from the University of Minnesota, where he developed a keen interest in understanding the intricate facets of consumer well-being and branding. Professor Olson's research delves into the complex interplay between self-identity and consumer goals, exploring how these elements influence decision-making and interpersonal dynamics. His scholarly contributions have been recognized in prestigious publications such as the Journal of Consumer Research and the Journal of Consumer Psychology, where his work on maximizing tendencies and social psychology has garnered significant attention. At Mays Business School, Olson is dedicated to fostering an environment of intellectual curiosity and critical thinking. He is passionate about mentoring students, guiding them to explore the multifaceted world of marketing with a focus on ethical practices and consumer-centric strategies. His courses often emphasize the importance of understanding consumer behavior in the context of branding and identity, preparing students to navigate and influence the ever-evolving marketplace. Beyond academia, Nicholas Olson actively engages with the broader marketing community, contributing insights on how brands can better align with consumer values and enhance well-being. His commitment to advancing the field of marketing is evident in his ongoing research and his dedication to inspiring the next generation of marketing professionals.