Liza Lewis

Dr. Liza Lewis is a key figure in the field of advertising and public relations, serving as an Assistant Professor of Instruction at the University of Texas at Austin's Stan Richards School of Advertising & Public Relations. With a robust academic background, she holds a Ph.D. and M.A. in advertising, complemented by a B.B.A. in marketing. Her career trajectory includes significant experience in the pharmaceutical and marketing research industries prior to her academic tenure, which began in 2004. Dr. Lewis's research interests are deeply rooted in direct-to-consumer prescription marketing and health topics. Her scholarly contributions include numerous publications that explore these areas, reflecting her commitment to advancing knowledge and practice in the field. She is also the co-author of the book "Integrated Brand Promotion Management," which underscores her expertise in brand promotion strategies. In her role at the university, Dr. Lewis is dedicated to shaping the next generation of advertising professionals. She teaches courses such as Integrated Communications Management and Integrated Communications Campaigns, where she integrates her industry experience and research insights to provide students with a comprehensive understanding of the field. Her teaching philosophy emphasizes the importance of strategic thinking and creativity in developing effective communication campaigns. Dr. Lewis's work not only enriches the academic community but also bridges the gap between theory and practice, making her an invaluable asset to both her students and colleagues. Her ongoing research continues to influence the evolving landscape of advertising and public relations, particularly in the context of health-related marketing.