Madhavi Mallapragada

Dr. Madhavi Mallapragada focuses on the intricate cultural study of race and ethnicity within the media landscape, with a particular emphasis on Asian Americans and their representation. As an Associate Professor in the Department of Radio-Television-Film at the University of Texas at Austin, she delves into the complex dynamics of online cultures, immigration, and transnationalism, exploring how these factors shape and are shaped by the media industry. Her scholarly contributions are exemplified in her critically acclaimed book "Virtual Homelands," which investigates the digital spaces inhabited by Asian Americans and their cultural expressions. Her forthcoming work, "Race and Ethnicity in US Media Industries," promises to further illuminate the nuanced intersections of race, media representation, and employment practices, offering a comprehensive analysis of these critical issues. Dr. Mallapragada's research is enriched by her active involvement with the Center for Asian American Studies, the South Asia Institute, and the Department of Asian Studies. These affiliations not only bolster her academic pursuits but also provide a collaborative platform for advancing the discourse on Asian American studies and transnational cultural studies. Her work extends beyond traditional media studies, incorporating new media studies to explore online articulations of racialized identities. By examining the evolving narratives and representations of Asian Americans in media, Dr. Mallapragada contributes to a deeper understanding of the cultural and social implications of media practices. In addition to her research, Dr. Mallapragada is dedicated to teaching and mentoring students, fostering a critical awareness of media's role in shaping societal perceptions of race and ethnicity. Her commitment to education and scholarship makes her a vital figure in the field of media studies, inspiring the next generation of scholars and practitioners. Through her extensive research and academic endeavors, Dr. Madhavi Mallapragada continues to challenge and expand the boundaries of cultural studies, offering valuable insights into the ever-evolving relationship between media, race, and ethnicity.