Liping Cai

Advancing the state of knowledge in tourism and hospitality, Liping Cai serves as a Professor and Director of the Purdue Tourism and Hospitality Research Center at Purdue University. With a distinguished academic career beginning in 1993, Dr. Cai has significantly contributed to the understanding of consumer behavior within the realms of tourism and hospitality. His academic journey is rooted in Purdue University, where he earned his Ph.D., setting the foundation for a prolific career in research and education. Dr. Cai's scholarly work is extensive, with over 310 peer-reviewed articles that delve into the intricacies of consumer interactions and experiences in the tourism and hospitality sectors. His research has not only enriched academic discourse but also provided valuable insights for industry practitioners seeking to enhance consumer satisfaction and engagement. Throughout his career, Dr. Cai has been recognized for his outstanding contributions to the field. He has been honored with the University Faculty Scholar designation from Purdue University, a testament to his exceptional research and teaching prowess. Additionally, he received the Four-Year University and College Lifetime Achievement Award from the International Society of Travel and Tourism Educators, highlighting his enduring impact on tourism education and research. Dr. Cai's dedication to advancing tourism and hospitality studies is further reflected in his leadership at the Purdue Tourism and Hospitality Research Center. Under his guidance, the center has become a hub for innovative research and collaboration, fostering a deeper understanding of consumer behavior and its implications for the industry. His work continues to inspire students, colleagues, and industry professionals alike, as he remains committed to pushing the boundaries of knowledge in his field.