Daniel Zane

Professor at the School of Business at Lehigh University, Daniel Zane is an esteemed assistant professor specializing in the intricate field of consumer psychology. With a keen interest in understanding how consumers make inferences about themselves and companies, Professor Zane delves into the nuances of how these inferences shape consumption behaviors. His research is particularly focused on the realms of advertising, promotions, and social media, where he investigates the subtle yet profound effects of consumer perceptions. Professor Zane's scholarly pursuits extend into the critical areas of consumer well-being and sustainability. He has conducted significant research on how consumer inference-making processes influence behaviors in pharmaceutical marketing and public health. His work aims to uncover the underlying psychological mechanisms that drive consumer decisions, contributing to a deeper understanding of how marketing strategies can be aligned with consumer interests and societal benefits. His research contributions have been recognized and published in leading academic journals, reflecting the impact and relevance of his work in the field of marketing. Professor Zane's insights have also reached broader audiences through features in prominent media outlets such as NPR, Dow Jones MarketWatch, and Reuters, highlighting the practical implications of his findings. Before embarking on his academic career, Professor Zane gained valuable industry experience as a marketing analyst for Harte-Hanks. This role provided him with a practical perspective on the application of marketing theories and consumer behavior insights, enriching his teaching and research endeavors. Professor Zane earned his Ph.D. in marketing from The Ohio State University, where he honed his expertise in consumer psychology and developed a passion for research that bridges theory and practice. His academic journey and professional experiences have equipped him with a unique blend of skills and knowledge, making him a respected figure in the field of marketing. At Lehigh University, Professor Zane is committed to fostering a dynamic learning environment where students are encouraged to explore the complexities of consumer behavior and develop innovative marketing strategies. His dedication to teaching and research continues to inspire the next generation of marketing professionals.