Lisa Jacobson

Lisa Jacobson is an esteemed associate professor in the Department of History at the University of California, Santa Barbara. With a keen focus on the social and cultural history of the United States, her academic pursuits delve into the intricate tapestry of American life during the late 19th and 20th centuries. Her research is particularly concentrated on children's consumer culture, the history of food and alcohol, and the evolving roles of gender within these contexts. Professor Jacobson's scholarly contributions are highlighted by her insightful book, "Raising Consumers," where she meticulously examines the interactions between advertisers, parents, child experts, educators, and children. This work sheds light on how these groups collectively shaped a unique children's consumer culture in the early 20th century, offering a nuanced understanding of the period's social dynamics. Her current research project, "Fashioning New Cultures of Drink," promises to be equally groundbreaking. This study explores the strategies employed by alcohol producers and other stakeholders to reestablish the legitimacy of alcohol consumption following the repeal of Prohibition in 1933. Through this work, Professor Jacobson aims to unravel the complex cultural shifts surrounding alcohol in American society. In the classroom, Professor Jacobson is known for her engaging teaching style and her ability to bring history to life. She offers a range of courses that cover American cultural history, the history of American families and children, and the role of food in world history. Her research seminars provide students with an in-depth exploration of American consumer culture and cultural history, fostering a deeper understanding of these pivotal themes. Beyond her academic endeavors, Professor Jacobson is committed to mentoring students and encouraging them to pursue their own research interests. Her dedication to education and scholarship has made her a respected figure within the academic community, and her work continues to inspire both colleagues and students alike.