Rebecca Chae

Dr. Rebecca Chae investigates emerging trends in consumer behavior, judgment, and decision-making, with a particular focus on how these elements intersect with culture to impact both individual and societal wellbeing. As an assistant professor in the marketing department at the Leavey School of Business, Santa Clara University, she brings a wealth of knowledge and expertise to her students and colleagues. Dr. Chae earned her Ph.D. in business administration from the University of Michigan, where she developed a strong foundation in understanding the complexities of consumer behavior and cultural influences. Her research is dedicated to exploring how cultural contexts shape consumer decisions and how these decisions, in turn, affect overall wellbeing. Before joining Santa Clara University, Dr. Chae was recognized for her outstanding contributions to both teaching and research. Her work has been instrumental in advancing the understanding of how cultural nuances influence consumer judgment and decision-making processes. Dr. Chae's dedication to her field is evident in her commitment to fostering a deeper understanding of these dynamics among her students and peers. At Santa Clara University, Dr. Chae continues to inspire future leaders in the field of marketing through her innovative research and engaging teaching methods. Her passion for exploring the intersection of culture and consumer behavior ensures that her work remains at the forefront of academic inquiry and practical application.