Gil Appel

Gil Appel is an esteemed Assistant Professor of Marketing at the GW School of Business, where he brings a wealth of knowledge and expertise in the field of digital markets. His academic journey began with a B.A. in Management and Economics, which he obtained in 2003 from Tel-Aviv University, Israel. Furthering his education, he earned an M.B.A. in 2009 from the same institution. Driven by a passion for understanding the intricacies of marketing, he pursued a Ph.D. in Marketing, which he completed in 2016 at the Guilford Glazer Faculty of Business and Management at Ben-Gurion University of the Negev, Israel. Professor Appel's research is at the forefront of the digital revolution, focusing on the dynamic evolution of digital markets and the nuanced behaviors of individuals within these environments. His scholarly work has been recognized and published in several prestigious academic journals, including Management Science, the Journal of Personality and Social Psychology (JPSP), the International Journal of Research in Marketing (IJRM), and the Journal of the Academy of Marketing Science (JAMS). Before his tenure at George Washington University, which began in 2020, Gil Appel was a valued member of the faculty at the Marshall School of Business at the University of Southern California. During his time there, he was honored with the USC Marshall Golden Apple Award for Teaching Excellence, a testament to his dedication and effectiveness as an educator. In his current role, Professor Appel continues to explore and contribute to the understanding of individual behavior in digital markets, with a particular interest in how social processes and networks influence these behaviors. His work not only advances academic knowledge but also provides valuable insights into the practical applications of marketing strategies in the digital age. Gil Appel's commitment to research and teaching excellence makes him a prominent figure in the field of marketing, and his contributions continue to shape the way digital markets are understood and navigated. His ongoing research endeavors aim to bridge the gap between theoretical frameworks and real-world applications, ensuring that his work remains relevant and impactful in an ever-evolving digital landscape.