Rima Toure-Till

Rima Touré-Tillery brings a wealth of experience in the field of marketing as an associate professor at the Kellogg School of Management, Northwestern University. With a Ph.D. from the University of Chicago and an MBA from the University of Notre Dame, she has established herself as a leading scholar in her field. Her research primarily delves into the intricate relationship between self-concept and motivation, exploring how individuals' perceptions of themselves can drive virtuous behaviors such as charitable giving, healthy eating, and disease prevention. Professor Touré-Tillery's work is highly regarded and has been published in numerous top-tier marketing and psychology journals. Her innovative research has not only contributed significantly to academic discourse but has also captured the attention of various media outlets, highlighting its relevance to public policy and consumer behavior. Her insights into how self-concept can influence decision-making processes have implications for both marketing strategies and educational initiatives. In addition to her research, Rima is deeply committed to teaching and mentoring students, fostering an environment where future leaders can develop a nuanced understanding of the psychological underpinnings of consumer behavior. Her courses often integrate her research findings, providing students with a rich, evidence-based learning experience. Through her dedication to education and research, she continues to inspire both her students and colleagues at Northwestern University. Rima's contributions extend beyond academia as she actively engages in discussions on public policy, aiming to apply her research findings to real-world challenges. Her work not only advances theoretical knowledge but also offers practical insights into promoting virtuous behaviors in society. As a thought leader in her field, she remains passionate about exploring the complexities of motivation and self-concept, driving impactful change in both academic and public spheres.