Michal Maimaran

Blending theory and practice to improve our understanding of decision-making, Dr. Michal Maimaran serves as a Clinical Professor of Marketing and Research Professor of Marketing at the Kellogg School of Management, Northwestern University. With a PhD from the Stanford Graduate School of Business, Dr. Maimaran has dedicated her academic career to exploring the intricate dynamics of emotions in decision-making, particularly within the realms of consumer behavior and children's decision-making processes. Dr. Maimaran's research delves into how emotions influence the choices we make, offering valuable insights into the psychological mechanisms that drive consumer behavior. Her work is particularly notable for its focus on children's decision-making, a field that has significant implications for marketing strategies and educational practices. By understanding how children make choices, Dr. Maimaran aims to contribute to the development of more effective marketing techniques and educational tools that can positively impact young consumers. Her scholarly contributions have been recognized and published in leading academic journals, reflecting the depth and rigor of her research. Dr. Maimaran's work has also captured the attention of mainstream media, with features in prestigious publications such as the New York Times, Wall Street Journal, and Economist. These accolades underscore the relevance and impact of her research beyond the academic community. At Kellogg, Dr. Maimaran is not only committed to advancing research but also to fostering an engaging learning environment for her students. She integrates her research findings into her teaching, providing students with a rich, evidence-based understanding of marketing principles. Her courses are designed to challenge students to think critically about the role of emotions in decision-making and to apply these insights to real-world marketing challenges. In addition to her academic pursuits, Dr. Maimaran actively collaborates with industry partners to bridge the gap between theoretical research and practical application. Her work with businesses and organizations helps translate academic insights into actionable strategies that enhance consumer engagement and decision-making processes. Dr. Maimaran's dedication to her field is evident in her ongoing efforts to expand the boundaries of marketing research. Through her innovative studies and commitment to education, she continues to make significant contributions to our understanding of how emotions shape the decisions we make, both as individuals and as a society.