Sela Sar

Professor focusing on interdisciplinary studies in marketing and communications, Sela Sar is a distinguished faculty member in the Charles H. Sandage Department of Advertising and the Institute of Communications Research at the University of Illinois Urbana-Champaign. With a rich academic background and a keen interest in the psychology of advertising, Professor Sar delves into the intricate dynamics of mood, persuasion, and message framing within the realms of social marketing and business economics. Professor Sar's research is characterized by its innovative approach to understanding how advertising messages can be crafted to effectively influence consumer behavior. Their work often intersects with fields such as engineering and materials science, exploring how these disciplines can inform and enhance marketing strategies. This interdisciplinary approach has positioned Professor Sar as a leading voice in the study of how marketing messages can be optimized for maximum impact. Throughout their career, Professor Sar has contributed significantly to the academic community, publishing extensively in top-tier journals and sharing insights that bridge the gap between theory and practice. Their research has not only advanced academic understanding but has also provided practical applications for businesses seeking to refine their marketing strategies. In recognition of their outstanding contributions to the field, Professor Sar has been honored with numerous awards, including the prestigious 2017 American Academy of Advertising John O'Toole Award for Best Research Paper. This accolade underscores their commitment to excellence and innovation in research, as well as their influence on the evolving landscape of advertising and marketing.