Breagin Riley

Professor at History, University of Notre Dame0 Followers

Breagin Riley has led transformative projects in the field of marketing as an Assistant Research Professor at the Mendoza College of Business, University of Notre Dame. With a keen insight into the evolving dynamics of consumer behavior and market strategies, Riley contributes significantly to the academic community. Her role at the university involves not only teaching but also engaging in innovative research that bridges theoretical concepts with practical applications. Though her specific research interests remain unspecified, her work undoubtedly influences the next generation of marketers and business leaders. Riley's academic journey is rooted in her education at the History University of Notre Dame, Notre Dame, IN, where she continues to inspire and mentor students.

Research Interests

Consumer behavior market strategies marketing theory practical applications in marketing

Publications

1 - The adverse effect of doctors’ skepticism toward prescription drugs,International Journal of Pharmaceutical and Healthcare Marketing

Devon S. Johnson , Breagin K. Riley , Shintaro Sato ,

, 222-234, 2017-09-04

2 - Implications of similarity and category membership for perceptions of price unfairness,PsycEXTRA Dataset

Breagin Riley , Kent Grayson ,

, 2006-01-01

3 - The Company You Keep: Implications of Co-Brand Diversity, Equity, and Inclusion Positions,SSRN Electronic Journal

Breagin Riley , Rajdeep Grewal ,

, 2023-01-01

4 - Emotional and cognitive trust in artificial intelligence: A framework for identifying research opportunities,Current Opinion in Psychology

Breagin K. Riley , Andrea Dixon ,

, 101833, 2024-08-01

5 - Conspicuous Consumption when Money is Deserved: How Redistribution of Income Affects Perceptions of Justice to Influence Conspicuous Consumption,PsycEXTRA Dataset

Barbara Briers , Klaus Wertenbroch , Breagin Riley ,

, 2012-01-01

6 - Signaling Virtue is Key to Understanding How Protestant Work Ethic and Redistribution Affect Motivation,PsycEXTRA Dataset

Breagin Riley , Klaus Wertenbroch , Barbara Briers ,

, 2013-01-01

7 - Candy from strangers and vitamins from friends: How expectations affect the valuation of advice in social networks,PsycEXTRA Dataset

Renee Gosline , Jeffrey Lee , Breagin Riley ,

, 2011-01-01

8 - Examinations of the unprofitability of authentic Blackness: insights from Black media professionals,Journal of Applied Communication Research

Charisse L’Pree Corsbie-Massay , Breagin K. Riley , Raiana Soraia de Carvalho ,

, 327-343, 2022-05-04

9 - As worlds collide: The role of marketing management in customer-to-customer interactions,Journal of Business Research

Akon E. Ekpo , Breagin K. Riley , Kevin D. Thomas , Zachary Yvaire , Geraldine Rosa Henderson Gerri , Isaac I. Muñoz ,

, 119-126, 2015-01-01

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