Mary B. Harms

Dr. Mary B. Harms inspires change in the area of marketing education through her dynamic role as an Associate Clinical Professor in the Department of Marketing at the University of Maryland. With a passion for fostering innovation and strategic thinking, she teaches a diverse array of undergraduate courses, including digital marketing, design and innovation in marketing, marketing strategy, retailing, and summer marketing internships. Her commitment to student success is evident in her role as the program champion for the Strategic Design and Innovation in Marketing Undergraduate Fellows. Dr. Harms is a trailblazer in connecting academia with industry, having founded the Young Alumni Marketing Council to bridge the gap between recent graduates and the professional world. Her leadership extends to her position as the faculty advisor of MasTERPiece, the Smith School’s fashion organization, where she mentors students in merging creative design with strategic marketing principles. Her dedication to teaching excellence has been recognized through numerous accolades, including the prestigious Krowe Award for Teaching Effectiveness and the Phillip Merrill Faculty Mentor Award. These honors reflect her ability to inspire and guide students, preparing them to become leaders in the ever-evolving field of marketing. Beyond her teaching and mentoring roles, Dr. Harms is deeply involved in curriculum development, ensuring that her courses remain at the forefront of marketing trends and technologies. Her innovative approach to education equips students with the skills and knowledge necessary to thrive in a competitive marketplace. Dr. Harms's influence extends beyond the classroom, as she actively engages with the marketing community to stay abreast of the latest industry developments. Her commitment to lifelong learning and professional growth serves as a model for her students, encouraging them to pursue their passions with vigor and determination. In her tenure at the University of Maryland, Dr. Harms has become a pivotal figure in shaping the future of marketing education, inspiring countless students to pursue careers that make a meaningful impact in the world. Her dedication to excellence and innovation continues to drive her work, making her an invaluable asset to the academic community.