Minwoo Lee

Dr. Minwoo Lee is an esteemed Assistant Professor at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. With a robust academic background, he holds a B.B.A and M.B.A. in Management Science from Korea Aerospace University, an M.S. in Management Information Systems from Texas Tech University, and a Ph.D. in Management from the University of Massachusetts Amherst. His academic journey has been marked by a commitment to advancing the field of hospitality management through innovative research and teaching. Dr. Lee's research interests lie at the intersection of hospitality technologies, persuasion, decision-making, service innovation, and big data. His work is characterized by a focus on the application of cutting-edge technologies to enhance service delivery and customer experience in the hospitality industry. He is particularly interested in how big data and business analytics can be leveraged to drive service innovation and improve decision-making processes. Throughout his career, Dr. Lee has been recognized for his contributions to the field with numerous research excellence awards. His expertise has been sought after by leading hospitality organizations, having served as a consultant and research associate for Accor Hotel, Hilton, and IHG. These roles have provided him with valuable industry insights that he brings into his academic work, bridging the gap between theory and practice. In addition to his teaching and research responsibilities, Dr. Lee leads the Data Analytics and Service Innovation Lab, where he mentors students and collaborates with industry partners on projects that push the boundaries of hospitality technology. His leadership in this area underscores his commitment to fostering innovation and preparing the next generation of hospitality professionals. Dr. Lee also contributes to the academic community as an Assistant Editor for the Journal of Hospitality and Tourism Technology. He serves on the editorial boards of several leading hospitality and tourism journals, where he helps shape the discourse in the field by reviewing and curating high-quality research. His dedication to advancing the hospitality industry through research, teaching, and service makes Dr. Minwoo Lee a respected figure in his field. His work continues to influence both academic and industry practices, ensuring that the hospitality sector remains dynamic and responsive to emerging challenges and opportunities.