Michelle Sullivan

Professor pushing the boundaries of media relations and brand strategy, Michelle Sullivan is a distinguished Professor of Practice in the Department of Mass Communication, Advertising, and Public Relations at Boston University. With a rich background in working with high-profile clients such as Starbucks and Samuel Adams, Michelle brings a wealth of real-world experience to her academic endeavors. Her teaching is deeply informed by her extensive industry knowledge, ensuring that her students are well-prepared to meet the demands of the modern boardroom. Michelle's research interests lie at the intersection of media relations, advertising, brand strategy, and digital marketing. She has a proven track record of leading successful brand campaigns that not only enhance consumer equity but also significantly boost market share. Her strategic insights and innovative approaches have made her a respected figure in the field of brand management. In addition to her academic role, Michelle is a highly sought-after consultant and brand builder. She has collaborated with renowned clients such as Sierra Nevada Brewing and The Glenrothes Whisky, helping them to refine their brand strategies and achieve their business objectives. Her ability to blend creative thinking with analytical rigor has earned her a reputation as a trusted advisor in the industry. Michelle is passionate about mentoring the next generation of communication professionals. She is dedicated to fostering a dynamic learning environment where students can develop the skills and confidence needed to excel in the fast-paced world of advertising and public relations. Her commitment to education is reflected in her innovative teaching methods and her emphasis on experiential learning. Outside the classroom, Michelle is actively involved in research projects that explore the evolving landscape of digital marketing and its impact on consumer behavior. Her work contributes to a deeper understanding of how brands can effectively engage with their audiences in an increasingly digital world. With her extensive experience and forward-thinking approach, Michelle Sullivan continues to make significant contributions to both academia and the industry, shaping the future of communication studies at Boston University and beyond.