Monic Sun

Breaking new ground in the field of marketing, Monic Sun serves as an Associate Professor at the Questrom School of Business, Boston University. Renowned for her expertise in counterintuitive market phenomena, Professor Sun's research delves into the intricate dynamics of consumer behavior and product attributes. Her scholarly contributions have been featured in leading marketing journals, earning her numerous accolades and media attention. Professor Sun's research interests are deeply rooted in understanding the effects of information provision, social influence, and mobile technology on marketing outcomes. She is particularly fascinated by how these elements shape consumer decision-making processes and influence market trends. Her investigations have provided valuable insights into consumer responses to product ratings, revealing the complexities behind seemingly straightforward consumer choices. In addition to her focus on product ratings, Professor Sun has explored the profound impact of social media on consumption patterns. Her work in this area highlights the transformative power of digital platforms in shaping consumer preferences and behaviors. Furthermore, she has examined the intriguing consequences of recycling on consumption habits, offering a fresh perspective on sustainability and consumer responsibility. Through her innovative research, Professor Sun continues to contribute to the academic community and beyond, challenging conventional wisdom and offering new perspectives on marketing strategies. Her dedication to advancing the understanding of consumer behavior and market dynamics makes her a pivotal figure in the field of marketing research.