Todd Franks

Todd Franks is a distinguished Professor of Practice and Program Coordinator for Wildlife Enterprise Management at the College of Forestry, Wildlife and Environment. With over 25 years of experience in the exotic hunting industry, he has carved a niche for himself as an expert in the hospitality and luxury outdoor recreation sectors. His academic journey began with a B.S. in Business Administration from Texas Tech University, followed by an M.S. in Hospitality & Retail Management from the same institution. He further advanced his expertise by earning a Ph.D. in Human Dimensions of Natural Resources from Colorado State University. Professor Franks is deeply committed to education and is known for his engaging teaching style. He is responsible for courses such as Hunting and Fishing the World, Sporting Firearms and Archery, and Advanced Wildlife Enterprise Management. These courses reflect his dedication to blending practical knowledge with academic rigor, preparing students for successful careers in wildlife enterprise management. His research interests are centered around understanding the factors influencing destination choice and the overall satisfaction of guests at luxury hunting and fishing destinations. This focus has led him to conduct extensive studies that contribute significantly to the field, offering insights into customer satisfaction and the dynamics of luxury outdoor recreation. Throughout his career, Todd Franks has been involved in numerous projects that bridge the gap between academia and industry. His work often involves collaboration with stakeholders in the hospitality and recreation sectors, ensuring that his research has practical applications and benefits for both businesses and consumers. In addition to his academic and research pursuits, Professor Franks is actively engaged in mentoring students and young professionals. He believes in fostering a learning environment that encourages innovation and critical thinking, helping the next generation of leaders in the field to thrive. Outside of his professional life, Todd Franks enjoys exploring new destinations and experiencing different cultures, which further fuels his passion for understanding the intricacies of destination choice and guest satisfaction. His personal experiences often enrich his teaching and research, providing a well-rounded perspective on the subjects he is passionate about.