John Eaton

Breaking new ground in the dynamic field of marketing, John Eaton serves as a Clinical Professor of Marketing at the W. P. Carey School of Business at Arizona State University. Since joining the faculty in 2006, Professor Eaton has been a pivotal figure in shaping the minds of future marketing leaders. His dedication to teaching core marketing classes has not gone unnoticed, earning him prestigious accolades such as the Huizingh Outstanding Undergraduate Professor Award and the John W. Teets Outstanding Undergraduate Teacher Award. Professor Eaton's research delves into the intricate worlds of branding and sponsorship within sports marketing. His scholarly contributions have been recognized in esteemed publications like the Journal of Consumer Psychology and the Journal of Advertising, where his insights continue to influence both academic and practical approaches to marketing. Beyond his academic pursuits, Professor Eaton is deeply committed to fostering a vibrant learning environment that encourages innovation and critical thinking. His approach to teaching emphasizes real-world applications, preparing students to tackle complex marketing challenges with confidence and creativity. With a career marked by both academic excellence and a passion for marketing, John Eaton remains a respected voice in the field, continually inspiring students and colleagues alike with his expertise and enthusiasm for the ever-evolving landscape of marketing.