Kaye Sweetser

Professor Kaye Sweetser is a distinguished academic focusing on interdisciplinary studies in public relations at San Diego State University. She serves as the director of the Glen M. Broom Center for Professional Development in Public Relations, where she combines her extensive practical experience with academic insights to advance the field. With over ten years in academia and two decades in the public relations industry, Dr. Sweetser is recognized as a leading authority in digital public relations, particularly in its application by professionals. Her career is marked by her significant contributions as a military public affairs officer, where she has been honored with numerous Silver Anvil awards. These accolades underscore her expertise in crisis communication and media assessment, areas in which she has made substantial impacts. Dr. Sweetser's work in these fields is not only theoretical but also deeply rooted in her practical experiences, providing her students with a rich, applied learning environment. Dr. Sweetser's research interests are centered around media assessment, crisis communication, and the evolving landscape of digital public relations. Her scholarly work is widely respected, and she is frequently sought after for her insights into how digital tools are reshaping the public relations industry. Her research has been instrumental in guiding practitioners on the effective use of digital platforms to enhance communication strategies. In addition to her teaching and research, Dr. Sweetser is actively involved in professional organizations. Her dedication to the field has been recognized through her induction into the Public Relations Society of America's College of Fellows, a testament to her leadership and contributions to the profession. This honor reflects her commitment to advancing public relations as both a discipline and a practice. Dr. Sweetser's approach to education is characterized by her integration of real-world experiences with academic theory. She is passionate about preparing her students for the dynamic challenges of the public relations industry, equipping them with the skills and knowledge necessary to succeed. Her courses are known for their rigor and relevance, drawing on her extensive background and research to provide a comprehensive learning experience. Through her leadership at the Glen M. Broom Center, Dr. Sweetser continues to influence the next generation of public relations professionals. Her work not only enriches the academic community but also bridges the gap between academia and industry, ensuring that her students are well-prepared to meet the demands of a rapidly changing communication landscape.