Burton St. John

Advancing the state of knowledge in crisis communication and public relations, Burton St. John serves as a Professor and Director of the Corporate Communication Master's Program at the College of Media, Communication and Information at the University of Colorado Boulder. With a keen focus on the intricacies of risk and crisis management, he has dedicated his academic career to exploring the dynamics of how organizations navigate complex communication challenges. St. John's scholarly contributions are extensive, with numerous articles and books that delve into the evolving landscape of public relations. His notable works include "Public Relations and the Corporate Persona: The Rise of the Affinitive Organization," which examines the intersection of corporate identity and public perception. Additionally, his book "Crisis Communication and Crisis Management: An Ethical Approach" offers a comprehensive guide to ethical considerations in managing organizational crises. Beyond authoring influential texts, St. John has also played a pivotal role in shaping the discourse in his field through his editorial work. He has edited several important volumes, such as "Cases in Public Relations Strategy," which provides practical insights into strategic communication, and "Pathways to Public Relations: Histories of Practice and Profession," a collection that traces the historical development of public relations practices. In his role as an educator, St. John is committed to mentoring the next generation of communication professionals. His leadership in the Corporate Communication Master's Program reflects his dedication to equipping students with the skills and knowledge necessary to excel in the dynamic field of public relations. Through his teaching and research, he continues to influence both academic and professional communities, fostering a deeper understanding of the critical role communication plays in organizational success. St. John's work is characterized by a blend of theoretical rigor and practical application, making significant contributions to both the academic study and practical implementation of public relations strategies. His research not only informs scholarly debates but also provides valuable insights for practitioners navigating the complexities of modern communication landscapes.