Alice Wang

Professor Alice Wang is an Associate Professor in the Department of Marketing at the Tippie College of Business, University of Iowa. With a keen interest in the intricate dynamics of consumer behavior, her research delves into the impacts of loneliness, social exclusion, and emerging technologies on consumer decision-making and well-being. Her work also explores the effectiveness of media in influencing consumer choices. Professor Wang earned her PhD in Marketing from Northwestern University, where she developed a robust foundation in understanding the nuances of consumer psychology. Her expertise extends to advertising effectiveness, aging consumers, and consumer motivation and judgment, making her a valuable contributor to the field of marketing. Throughout her career, Professor Wang has been recognized for her outstanding contributions to research. In 2024, she was honored with the Best Reviewer Award from the Journal of Consumer Psychology, acknowledging her dedication to advancing scholarly work. Additionally, she has received the Wendell Smith Award for Research Excellence from the Tippie College of Business on multiple occasions, underscoring her commitment to research excellence. Beyond her research, Professor Wang is actively involved in mentoring students and fostering a collaborative learning environment. Her passion for teaching and research inspires her students to explore the complexities of consumer behavior and develop innovative solutions to real-world marketing challenges. Professor Wang continues to contribute to the academic community through her research, publications, and participation in conferences. Her work not only enhances the understanding of consumer behavior but also informs marketing strategies that address the evolving needs of consumers in a rapidly changing world.