Roger Best

Roger Best advocates for research-driven practices in the field of marketing, bringing a wealth of knowledge and expertise to his role as Professor Emeritus of Marketing at the Lundquist College of Business, University of Oregon. With a distinguished career that spans decades, Best has made significant contributions to the academic and practical realms of marketing. Specializing in marketing metrics, Roger Best has developed a reputation for his insightful approach to understanding and applying quantitative measures in marketing strategies. His work has been instrumental in shaping the way businesses assess and optimize their marketing efforts. Best's dedication to education is evident through his authorship of numerous textbooks, which have become essential resources for students and professionals alike. In addition to his academic achievements, Roger Best played a pivotal role in the establishment of the Sports Product Management program at the University of Oregon in 2012. This innovative program reflects his commitment to integrating practical industry insights with academic learning, preparing students for successful careers in the dynamic field of sports marketing. Through his teaching and consulting, Best continues to influence the next generation of marketing professionals, emphasizing the importance of data-driven decision-making in achieving business success.