Brandon Boatwright

Redefining the boundaries of what is possible in the realm of communication studies, Dr. Brandon Boatwright serves as an Assistant Professor and the Director of the Social Media Listening Center at Clemson University. With a robust academic background, Dr. Boatwright earned his Ph.D. in Communication and Information from the University of Tennessee, following his M.A. in Communication, Technology, and Society, and a B.A. in Communication Studies, both from Clemson University. His academic journey has been marked by a deep commitment to understanding the dynamic interplay between sports, social media, and opinion leadership. Dr. Boatwright's research is at the forefront of exploring how social media platforms influence public opinion and leadership within the sports industry. His scholarly contributions have been recognized in prestigious journals such as Public Relations Review, The Journal of Contingencies and Crisis Management, and Communication & Sport. These publications underscore his dedication to advancing knowledge in the field and his ability to translate complex concepts into practical insights. In his role at the Social Media Listening Center, Dr. Boatwright leads initiatives that harness the power of social media analytics to provide real-time insights into public discourse. This innovative work not only enhances academic understanding but also offers valuable tools for industry professionals seeking to navigate the ever-evolving digital landscape. His leadership in this area reflects a commitment to bridging the gap between academia and practice. Beyond his research and administrative duties, Dr. Boatwright is an active member of several professional organizations, including the National Communication Association and the Southern States Communication Association. His involvement in these groups highlights his dedication to fostering a collaborative and inclusive community of scholars and practitioners. Dr. Boatwright's teaching philosophy emphasizes the importance of critical thinking and practical application. He encourages students to engage with contemporary issues in communication, equipping them with the skills necessary to thrive in a rapidly changing media environment. His courses are designed to challenge students to think creatively and analytically, preparing them for successful careers in communication and related fields. Through his research, teaching, and leadership, Dr. Brandon Boatwright continues to make significant contributions to the field of communication. His work not only enriches academic discourse but also provides valuable insights for practitioners seeking to understand and leverage the power of social media in shaping public opinion and leadership.