Milica Mormann

Focusing on high-impact outcomes in the realm of consumer behavior and decision-making, Milica Mormann is an esteemed Associate Professor of Marketing at the SMU Cox School of Business. With a PhD in Marketing from Florida Atlantic University and a postdoctoral fellowship from the California Institute of Technology, she brings a wealth of knowledge and expertise to her academic pursuits. Her research delves into the intricate dynamics of how visual and attentional processes influence consumer behavior, offering valuable insights into the decision-making mechanisms of individuals. Mormann's scholarly contributions have been recognized in leading academic journals, and her research has gained attention from prominent media outlets such as the Wall Street Journal, CNN, and Time. Her work not only advances academic understanding but also has practical implications, as evidenced by her consulting roles with organizations like Allianz Behavioral Finance Group and the Miami Science Museum. These collaborations underscore her commitment to bridging the gap between theoretical research and real-world applications. In the classroom, Professor Mormann is dedicated to fostering a dynamic learning environment. She teaches courses in Honors Marketing Project and Managerial Decision Making, where she encourages students to explore the complexities of marketing strategies and decision-making processes. Her teaching philosophy emphasizes critical thinking and practical application, preparing students to navigate the challenges of the business world with confidence and competence. Beyond her academic and professional endeavors, Mormann is passionate about mentoring the next generation of marketing professionals. She actively engages with students, guiding them in their research projects and career aspirations. Her dedication to student success and her contributions to the field of marketing make her a respected figure in both academic and professional circles.