Catherine Coleman

Professor Catherine Coleman is a distinguished academic collaborating on research in the fields of media representations, cross-cultural marketing and communication, and marketing and advertising ethics. As the Chair of Strategic Communication and a Professor at the Bob Schieffer College of Communication at Texas Christian University, she brings a wealth of knowledge and expertise to her role. Her academic journey began with a B.A. from Sewanee: The University of the South, followed by a Ph.D. from the University of Illinois, where she honed her skills in advertising and consumer culture. Professor Coleman's research interests are diverse and impactful, encompassing transformative consumer research with a focus on well-being, consumer vulnerability, and empowerment. She is particularly interested in how gender and identity are portrayed in advertising and media, as well as the ethical considerations surrounding marketing and advertising practices. Her work often delves into the historical context of advertising, exploring how past trends influence current practices and consumer perceptions. In addition to her research, Professor Coleman is an active contributor to academic discourse, having published numerous articles in prestigious journals such as the Journal of Advertising, Journal of Macromarketing, and Journal of Public Policy & Marketing. Her publications reflect her commitment to advancing understanding in her field and addressing critical issues related to consumer culture and media. Professor Coleman is also deeply engaged in exploring the cultural dynamics of social media and its impact on consumer behavior. Her work in cross-cultural marketing and communication seeks to bridge gaps and foster understanding between diverse consumer groups, emphasizing the importance of ethical considerations in global marketing strategies. Beyond her research and teaching responsibilities, Professor Coleman is a mentor to students and colleagues alike, encouraging them to pursue innovative research and critical thinking. Her dedication to education and her field has made her a respected figure at Texas Christian University and in the broader academic community. Through her work, Professor Coleman continues to contribute to the evolving landscape of strategic communication, offering insights that are both academically rigorous and practically relevant. Her commitment to exploring the intersections of advertising, culture, and ethics ensures that her research remains at the forefront of contemporary discussions in the field.