Joseph Matthes

Widely regarded for contributions to the field of marketing, Dr. Joseph Matthes serves as an Assistant Professor at Marquette University. With a keen focus on franchising relationships, the sales-marketing interface, and omnichannel integration, Dr. Matthes has established himself as a thought leader in these areas. His scholarly work has been featured in several top-tier marketing journals, and he is a frequent presenter at both national and international conferences, where he shares his insights and findings with peers and industry professionals. Dr. Matthes's research interests are deeply rooted in understanding firm performance, cooperation, and control within franchising contexts. His work often explores the dynamics of these relationships and how they influence overall business success. By examining the intricacies of franchising, he aims to provide valuable insights that can help businesses optimize their strategies and operations. In addition to his research endeavors, Dr. Matthes is dedicated to educating the next generation of marketing professionals. He teaches courses in marketing management and omnichannel strategy at both the undergraduate and graduate levels. His teaching philosophy emphasizes the importance of integrating theoretical knowledge with practical applications, preparing students to navigate the complexities of the modern marketing landscape. Dr. Matthes's commitment to both research and teaching has earned him recognition within the academic community and beyond. His work not only contributes to the advancement of marketing theory but also offers practical solutions for businesses seeking to enhance their performance in an increasingly competitive environment. Through his research and teaching, Dr. Matthes continues to make a significant impact on the field of marketing.