Xinying Hao

Dr. Xinying Hao inspires change in the area of digital marketing through her innovative research and teaching at the Eller College of Management, where she has been an Assistant Professor of Marketing since 2019. Her work focuses on the dynamic fields of digital marketing, mobile targeting, and online advertising, where she applies advanced methodologies such as Bayesian econometrics and machine learning. Dr. Hao's research aims to enhance artificial empathy in data analysis, bridging the gap between technology and human interaction. Dr. Hao earned her PhD in Marketing from the University of Texas at Austin, where she honed her skills in cutting-edge marketing strategies and data analysis techniques. Prior to her doctoral studies, she completed her Bachelor of Science in Mathematics at Zhejiang University, which laid a strong foundation for her analytical approach to marketing research. Throughout her academic career, Dr. Hao has been recognized for her contributions to both research and teaching. She was awarded the prestigious Donald D. Harrington Fellowship, which acknowledges outstanding academic achievement and potential. Additionally, her dedication to teaching excellence was honored with the Fred Moore Assistant Instructor Awards, highlighting her ability to inspire and educate future marketing professionals. Dr. Hao's research interests are deeply rooted in understanding consumer behavior in the digital age, with a particular focus on how technology can be leveraged to create more personalized and empathetic marketing strategies. Her work not only contributes to the academic community but also provides valuable insights for practitioners seeking to navigate the complexities of modern marketing landscapes. In addition to her research and teaching, Dr. Hao is actively involved in various academic and professional communities, where she collaborates with fellow researchers and industry experts to push the boundaries of marketing knowledge. Her commitment to advancing the field of marketing is evident in her continuous pursuit of innovative solutions to contemporary challenges. Dr. Hao's passion for marketing and her dedication to fostering a deeper understanding of digital consumer interactions make her a valuable asset to the Eller College of Management and the broader marketing community. Her work continues to inspire students and colleagues alike, driving forward the conversation on how technology can be harnessed to create more meaningful connections between brands and consumers.