Andrew Wong

Dr. Andrew Wong investigates emerging trends in the intersection of language, ideology, and social change. As a faculty member in the Department of Anthropology, Geography & Environmental Studies at California State University, East Bay, his research delves into the complex dynamics that shape linguistic and ideological landscapes. His current project is an in-depth exploration of the growing linguistic and ideological divergences between Hong Kong and mainland China, offering insights into how these differences impact social and cultural identities. Dr. Wong's academic pursuits extend into the realm of marketing and advertising, where he applies principles of linguistic anthropology to enhance brand name development. His expertise in this area is informed by his previous role at Lexicon Branding, where he led the global linguistic and cultural evaluation program. This experience provided him with a unique perspective on how language can influence consumer perceptions and brand success. In addition to his research, Dr. Wong is dedicated to teaching and mentoring students, encouraging them to critically engage with the ways language and ideology intersect with societal changes. His courses often incorporate real-world applications, preparing students to navigate and contribute to the evolving fields of anthropology and marketing. Dr. Wong's work is characterized by a commitment to understanding the nuanced ways in which language can both reflect and drive social change. His contributions to the field of linguistic anthropology are recognized for their innovative approach and practical implications, particularly in the context of global marketing strategies. Through his research and teaching, Dr. Wong continues to explore the transformative power of language in shaping ideologies and influencing social dynamics. His work not only advances academic discourse but also offers valuable insights for practitioners in marketing and advertising seeking to harness the potential of language in brand development.