Rob Ray

Professor Rob Ray is a distinguished Associate Professor of Design at California State University, San Bernardino, where he conducts research in user experience (UX) design, human-centered design, extended realities (XR), creative technologies, and user interface (UI) design. With an impressive academic background, Rob holds a Master of Arts in Electronic Arts and a Bachelor of Arts with Magna Cum Laude honors, underscoring his commitment to excellence in the field of design. Rob brings 18 years of extensive experience in UX/UI design, with a particular focus on the integration of extended realities and creative technologies. His professional journey includes significant contributions to the NASA Jet Propulsion Laboratory, where he played a pivotal role in leading human-centered design practices. Notably, during the COVID-19 pandemic, Rob was instrumental in the development of emergency ventilators, showcasing his ability to apply design thinking to real-world challenges. In addition to his work with NASA, Rob has collaborated with some of the most prestigious companies in the industry, including Leo Burnett, Arc Worldwide, and Apple. His expertise and innovative approach have been recognized by influential organizations, as evidenced by his service on the advisory boards of entities like the VII photojournalism agency. These roles have allowed him to influence the direction of design and technology on a global scale. Before transitioning to academia, Rob founded DEADTECH, an electronic arts center in Chicago. This initiative provided a platform for showcasing the work of renowned technology-focused artists, further cementing his reputation as a pioneer in the intersection of art and technology. His leadership at DEADTECH highlighted his dedication to fostering creativity and innovation within the arts community. At California State University, San Bernardino, Rob is committed to advancing the field of design through both his teaching and research. He is passionate about mentoring the next generation of designers, equipping them with the skills and knowledge necessary to thrive in an ever-evolving technological landscape. His work continues to inspire students and colleagues alike, as he pushes the boundaries of what is possible in design and technology.