Pei Xu

Pioneering innovative approaches to consumer behavior analysis, Dr. Pei Xu is a distinguished Professor at Fresno State University's Jordan College of Agricultural Sciences and Technology. With a robust academic background, she earned her M.S. in Applied Economics from the University of Alaska, Fairbanks in 2004, followed by a Ph.D. in Agricultural Economics from Purdue University in 2007. Her scholarly pursuits have significantly contributed to the understanding of consumer behavior within the agricultural sector. Dr. Xu's research primarily focuses on consumer behavior analysis, where she explores the intricate dynamics of consumer decision-making processes and their implications on agricultural markets. Her work is instrumental in developing strategies that enhance consumer engagement and optimize market outcomes for agricultural products. Her research has been published in numerous peer-reviewed journals, reflecting her commitment to advancing knowledge in her field. In addition to her research, Dr. Xu is dedicated to teaching and mentoring the next generation of agricultural professionals. She teaches a variety of courses, including agribusiness accounting management, agricultural statistics, and agribusiness management. Her teaching philosophy emphasizes practical application and critical thinking, equipping students with the skills necessary to excel in the agribusiness industry. Dr. Xu is actively involved in various professional organizations, where she collaborates with fellow researchers and industry experts to address contemporary challenges in agriculture. Her contributions to the field have been recognized through several awards and honors, underscoring her impact as a leader in agricultural economics and consumer behavior analysis.