Sanjit Sengupta

Dr. Sanjit Sengupta focuses on the dynamic field of marketing, with a particular emphasis on new product development, strategic alliances, sales management, international marketing, and technological innovation. As a Professor in the Marketing Department at the Lam Family College of Business at San Francisco State University, Dr. Sengupta brings a wealth of knowledge and experience to his students and colleagues. His academic journey began with a Ph.D. in Business Administration (Marketing) from the prestigious University of California, Berkeley, which he completed in 1990. Before joining San Francisco State University, Dr. Sengupta honed his teaching skills at the University of Maryland, College Park. His dedication to education and leadership was further demonstrated through his roles as the former chair of the Marketing Department and the former Faculty Director of Graduate Business Programs at SFSU. These positions allowed him to influence the academic and administrative landscape of the institution significantly. Dr. Sengupta's teaching interests are as diverse as his research pursuits. He is passionate about imparting knowledge in marketing strategy, business-to-business marketing, and the marketing of high-technology products and services. His courses are designed to equip students with the skills and insights needed to navigate the complexities of the modern marketing environment. In his research, Dr. Sengupta delves into the intricacies of how new products are developed and introduced to the market, exploring the role of technological innovation in this process. He is also interested in how strategic alliances can be leveraged to enhance business performance and the critical aspects of managing sales teams effectively. His work in international marketing examines how businesses can successfully expand and operate in global markets. Dr. Sengupta's contributions to the field of marketing are not limited to academia. He actively engages with industry professionals, providing valuable insights and strategies that bridge the gap between theoretical research and practical application. His work has been published in numerous academic journals, and he is a sought-after speaker at conferences and seminars worldwide. Through his dedication to teaching, research, and industry collaboration, Dr. Sengupta continues to make a significant impact on the field of marketing. His commitment to fostering innovation and strategic thinking in his students and peers ensures that his influence will be felt for years to come.