Katie Abrams

Dr. Katie Abrams is an esteemed Associate Professor in the Department of Journalism & Media Communication at Colorado State University. With a robust academic background, she holds a PhD in agricultural communication, which underpins her expertise in strategic communication, particularly in the realms of conservation, nutrition, and health. Her scholarly pursuits are deeply rooted in understanding and facilitating behavior change through social marketing, a field where she has made significant contributions. Dr. Abrams' research is particularly focused on the intricacies of message design and strategy, aiming to influence public behavior positively. Her work has been instrumental in several high-profile projects, notably with the National Park Service and the National Oceanic and Atmospheric Administration. These projects have highlighted the power of social marketing in promoting wildlife-friendly practices and integrating air quality considerations into everyday decision-making processes. In her role at Colorado State University, Dr. Abrams is also dedicated to mentoring the next generation of communication professionals. She provides guidance to students in various disciplines, including public relations, advertising, and institutional communication, with a special emphasis on niche areas such as conservation and nutrition. Her teaching methodology is enriched by her research techniques, which include surveys, focus groups, and direct observation, offering students a comprehensive learning experience. Dr. Abrams' commitment to her field is evident not only in her academic endeavors but also in her practical applications of research. Her work continues to bridge the gap between theory and practice, demonstrating the tangible benefits of strategic communication in addressing some of today's most pressing environmental and health challenges. Her contributions have not only advanced academic discourse but have also had a real-world impact, influencing policy and public behavior. Through her innovative approach and dedication to her field, Dr. Abrams has established herself as a leading figure in the intersection of communication, conservation, and health. Her ongoing research and teaching efforts continue to inspire both her peers and students, fostering a deeper understanding of how strategic communication can drive meaningful change in society.