Yuewu Li

Yuewu Li's achievements set benchmarks in the field of marketing, particularly in the realms of consumer behavior, service marketing, and brand management. As an Assistant Professor of Marketing at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Professor Li brings a wealth of knowledge and expertise to his students and colleagues. He earned his Ph.D. in Business Administration with a specialization in Marketing from Texas Tech University, where he honed his skills and developed a deep understanding of the intricacies of the marketing discipline. Professor Li's research has been widely recognized and published in prestigious academic journals, including the Journal of Retailing and Consumer Services, Journal of Business Research, and the International Journal of Research in Marketing. His work delves into the nuances of how consumers interact with brands and services, providing valuable insights that help businesses enhance their marketing strategies and improve customer satisfaction. In addition to his research contributions, Professor Li is dedicated to fostering a dynamic and engaging learning environment for his students. He employs innovative teaching methods to ensure that his students not only grasp theoretical concepts but also apply them in real-world scenarios. His commitment to education is evident in the success of his students, many of whom have gone on to pursue successful careers in marketing and related fields. Professor Li is also actively involved in various academic and professional communities, where he collaborates with fellow researchers and industry professionals to advance the field of marketing. His passion for marketing and dedication to his work make him a valuable asset to Nova Southeastern University and the broader academic community. Through his research, teaching, and service, Yuewu Li continues to make significant contributions to the understanding and practice of marketing.