Roger J. Baran

Roger J. Baran is a distinguished Professor Emeritus in the Department of Marketing at DePaul University, where he dedicated over four decades to teaching and advancing the field of marketing. Holding a PhD in Marketing and Behavioral Sciences from the University of Chicago, Baran has established himself as an authority in marketing research, global marketing management, and customer relationship management. His academic journey is marked by a blend of theoretical knowledge and practical experience, making him a revered figure in both industry and academia. Throughout his illustrious career, Baran has held pivotal roles, including serving as the director of marketing research at one of Chicago's largest banks. His industry experience is complemented by his academic endeavors, having been a visiting associate professor at several prestigious universities across the globe. This international exposure has enriched his teaching and research, allowing him to bring a global perspective to his work. Baran's scholarly contributions are extensive, with numerous books and research papers to his name. Notably, he co-authored the first textbook on customer relationship management, a seminal work that has been widely adopted in academic circles. His research has not only contributed to the academic community but has also had a significant impact on industry practices, particularly in the areas of customer relationship management and global marketing strategies. In addition to his research and teaching, Baran has played a crucial role in organizing and directing international joint venture conferences, fostering collaboration and knowledge exchange among scholars and practitioners worldwide. His innovative approach to education is evident in his development of both synchronous and asynchronous online courses, which have expanded the reach of his teachings to a global audience. Baran's contributions to the field of marketing have been recognized through numerous awards and grants. Among his accolades is the prestigious first prize from the American Marketing Association for his PhD dissertation, a testament to his pioneering research and thought leadership. His work continues to inspire and influence new generations of marketing professionals and academics. As a thought leader in marketing, Baran remains actively engaged in the academic community, contributing his insights and expertise to ongoing discussions and developments in the field. His legacy is one of innovation, dedication, and a relentless pursuit of excellence in marketing education and research.