Lan Li

Emphasizing adaptability and resilience in the ever-evolving landscape of business education, Lan Li serves as a distinguished professor in the Management Department at Northern Illinois University's College of Business. With a robust academic background, she earned her Ph.D. in Hospitality and Tourism Management from Virginia Tech, a testament to her dedication and expertise in her field. Before joining Northern Illinois University, she honed her teaching skills and expanded her research portfolio as a lecturer at Hong Kong Polytechnic University. Professor Li's research interests are deeply rooted in hospitality and tourism management, revenue optimization, and entrepreneurship. Her work in these areas has significantly contributed to the academic community, offering insights and strategies that address contemporary challenges in the industry. She is particularly passionate about exploring innovative approaches to revenue optimization, ensuring businesses can thrive in competitive markets. Her scholarly contributions have been recognized through publications in prestigious journals, such as the Cornell Hotel and Restaurant Administration Quarterly and Tourism Management. These publications underscore her commitment to advancing knowledge and practice in her areas of expertise. Her research not only enriches the academic discourse but also provides practical solutions for industry practitioners. In addition to her research, Professor Li is dedicated to fostering the next generation of business leaders. She is known for her engaging teaching style, which encourages students to think critically and apply theoretical concepts to real-world scenarios. Her courses are designed to equip students with the skills necessary to navigate and succeed in the dynamic fields of hospitality and tourism. Beyond her academic pursuits, Lan Li actively participates in various professional organizations, contributing to the broader community of scholars and practitioners. Her involvement in these networks enables her to stay at the forefront of industry trends and innovations, which she eagerly integrates into her teaching and research. Through her work, Professor Lan Li exemplifies the qualities of a forward-thinking educator and researcher, committed to excellence and innovation in the fields of hospitality, tourism, and entrepreneurship. Her contributions continue to inspire students and colleagues alike, making a lasting impact on the academic and professional communities she serves.