Brian Murtha

Professor with expertise in marketing strategy and personal selling, Brian Murtha is a distinguished faculty member at the Gatton College of Business and Economics at the University of Kentucky. As one of the 16 University Research Professors for the 2023-24 academic year, he has made significant contributions to the field of marketing. Holding the prestigious Carol Martin Gatton Endowed Chair in the Department of Marketing and Supply Chain, Murtha is recognized for his innovative research and dedication to advancing marketing knowledge. Murtha's research interests lie primarily in marketing strategy and personal selling, areas in which he has published extensively in top-tier marketing and management journals. His scholarly work has not only enriched academic discourse but has also provided practical insights for businesses seeking to enhance their marketing practices. His role as an associate editor for the Journal of Marketing and the Journal of the Academy of Marketing Science further underscores his influence and leadership in the field. In addition to his research and editorial responsibilities, Professor Murtha is deeply committed to student development and community engagement. He has been instrumental in launching the Gatton College Sales Competition, a pioneering initiative that bridges the gap between academia and the business world. This competition has successfully engaged the Kentucky business community and provided Gatton undergraduates with invaluable sales experience and employment opportunities, preparing them for successful careers in marketing. Murtha's dedication to teaching and mentorship is evident in his interactions with students, where he emphasizes the importance of practical experience and critical thinking. His courses are designed to challenge students and equip them with the skills necessary to thrive in a dynamic business environment. Through his guidance, many students have gone on to achieve remarkable success in their professional endeavors. Beyond his academic and professional achievements, Murtha is known for his collaborative spirit and commitment to fostering a supportive academic community. He actively participates in various departmental and university initiatives, contributing to the overall growth and development of the Gatton College of Business and Economics. In summary, Professor Brian Murtha is a leading figure in the field of marketing, whose research, teaching, and community engagement efforts have made a lasting impact on both the academic and business communities. His work continues to inspire students and colleagues alike, solidifying his reputation as a dedicated educator and a visionary scholar.