Norm O'Reilly

Professor Norm O'Reilly is addressing critical issues in the realm of sports business and marketing as a distinguished faculty member at the Maine Business School of the University of Maine. With a profound expertise that spans analytics, marketing, sponsorship, social media, sport finance, social marketing, physical activity, and management education, Dr. O'Reilly has made significant contributions to the academic and professional landscapes of sport management. Dr. O'Reilly's scholarly work is extensive and influential, having authored or co-authored 16 books, 14 Harvard/Stanford series case studies, and over 145 peer-reviewed journal articles. His prolific output and insightful research have firmly established him as a leading scholar in the field of sports business. His work often explores the intersections of sport and society, providing valuable insights into how sports can be leveraged for social good and economic development. Before his tenure at the University of Maine, Dr. O'Reilly held prestigious positions at the University of Guelph, Ohio University, and other esteemed institutions around the globe. His international experience has enriched his teaching and research, allowing him to bring a global perspective to his work in sports marketing and management education. In addition to his academic achievements, Dr. O'Reilly has been actively involved in the governance of sports organizations, serving on numerous boards of directors. His leadership and expertise have been instrumental in shaping policies and strategies that enhance the effectiveness and sustainability of sports enterprises. Dr. O'Reilly's contributions to the field have not gone unnoticed, as he has received numerous accolades for his research impact and dedication to advancing sports marketing. His work continues to inspire students, colleagues, and industry professionals, driving innovation and excellence in the dynamic world of sports business. Through his teaching, research, and service, Professor Norm O'Reilly remains committed to exploring and addressing the critical issues facing the sports industry today, ensuring that it remains a vibrant and integral part of society.