Scot Squires

Scot Squires, DBA, PCM, serves as an Associate Professor of Marketing in the College of Business at Ferris State University. With an extensive background in both the academic and professional realms of marketing, he enriches his students' learning experiences with practical insights and theoretical knowledge. Before his tenure at Ferris State University, Scot was a marketing instructor at Central Michigan University and Indiana Wesleyan University, where he honed his teaching skills and developed a passion for guiding future marketers. In addition to his academic roles, Scot Squires has a robust professional background, having founded and managed an award-winning Integrated Marketing Communications firm. His firm specialized in consulting on public relations and marketing strategies, serving a diverse clientele across the United States. This experience has equipped him with a unique perspective on the challenges and opportunities within the marketing industry, which he eagerly shares with his students. Scot is recognized as a Professional Certified Marketer by the American Marketing Association, a testament to his expertise and commitment to the field. His research interests lie in consumer behavior, digital marketing, and green marketing, areas in which he has made significant contributions through numerous publications and conference presentations. His work has been showcased at both national and international conferences, reflecting his dedication to advancing knowledge in these critical areas of marketing. Throughout his career, Scot has been passionate about exploring the evolving dynamics of consumer behavior and the impact of digital and sustainable marketing practices. His research not only contributes to academic discourse but also provides valuable insights for practitioners seeking to navigate the complexities of modern marketing landscapes. Scot Squires is committed to fostering an engaging and supportive learning environment for his students, encouraging them to think critically and creatively about marketing challenges. His teaching philosophy emphasizes the importance of integrating theory with real-world application, preparing students to excel in their future careers.