Marla Royne Stafford

Breaking new ground in the fields of marketing and hospitality, Dr. Marla Royne Stafford is a distinguished Professor in the Business Department at the University of Nevada, Las Vegas. With a profound commitment to advancing knowledge, her research interests span sustainability, consumer behavior, hospitality, diversity, and advertising. Dr. Stafford's work is characterized by a deep understanding of how these elements intersect and influence the modern marketplace. Dr. Stafford's academic journey is marked by her dedication to teaching and mentoring students. She has taught a variety of courses, including marketing management, consumer behavior, and services marketing, where she integrates her research insights into the classroom to provide students with a comprehensive understanding of the subject matter. Her innovative teaching methods and commitment to student success have earned her the prestigious Hormel Teaching Excellence Award from the Marketing Management Association. In addition to her teaching responsibilities, Dr. Stafford has made significant contributions to the academic community through her leadership roles. She has served as the President of the American Academy of Advertising, where she played a pivotal role in shaping the direction of advertising research and education. Her expertise is further recognized through her role as a guest editor for the Journal of Advertising, where she has curated special issues that address emerging trends and challenges in the field. Dr. Stafford's influence extends beyond academia into the community. She is an active board member of Find Your Fabulosity, an organization dedicated to empowering individuals and promoting self-confidence. Her involvement in this organization reflects her commitment to diversity and inclusion, values that are central to her research and teaching philosophy. Throughout her career, Dr. Stafford has been a passionate advocate for sustainability and consumer well-being. Her research explores the impact of advertising on consumer perceptions and behaviors, with a particular focus on promoting sustainable practices within the hospitality industry. By examining the interplay between consumer behavior and sustainability, she aims to contribute to a more equitable and environmentally conscious marketplace. Dr. Stafford's work continues to inspire students, colleagues, and industry professionals alike. Her dedication to fostering a deeper understanding of marketing and hospitality, coupled with her commitment to community engagement, positions her as a leading figure in her field. As she continues to explore new avenues of research and teaching, Dr. Stafford remains a catalyst for positive change in both academia and the broader community.