Crystal King

Professor advancing research in social media marketing and strategy, Crystal King is a distinguished faculty member at the Marketing University of New Hampshire, Durham, NH. As a Principal Inbound Professor for HubSpot Academy, she brings a wealth of knowledge and practical experience to her students, specializing in the intricacies of social media strategy. King's career is marked by her leadership in global social media programs for renowned companies such as Pegasystems, Keurig Green Mountain, CA Technologies, and Sybase. Her industry experience provides her with a unique perspective that she integrates into her teaching, offering students real-world insights into the dynamic field of social media marketing. In addition to her professional endeavors, Crystal King has contributed to academia by teaching courses in writing, creativity, and social media at esteemed institutions like Harvard Extension School, Boston University, and Mass College of Art. Her interdisciplinary approach enriches her students' learning experiences, fostering a comprehensive understanding of the digital landscape. King holds a master's degree in critical and creative thinking from the University of Massachusetts Boston, which underpins her innovative approach to both teaching and research. Her academic background equips her with the skills to explore new methodologies and strategies in social media marketing, making her a valuable asset to the Marketing University of New Hampshire. Her research interests lie at the intersection of social media marketing and strategy, where she continues to push the boundaries of how businesses can effectively engage with their audiences online. Through her work, Crystal King is dedicated to advancing the field of social media marketing, ensuring that her students are well-prepared to navigate and succeed in the ever-evolving digital world.