Suraj Commuri

Professor Suraj Commuri serves as an Associate Professor and Chair of the Marketing Department at the Massry School of Business, University at Albany. With a Ph.D. from the University of Nebraska-Lincoln, he brings a wealth of knowledge and expertise to his role. His academic pursuits are deeply rooted in the fields of consumer behavior and e-marketing, where he has made significant contributions through his research and teaching. Professor Commuri's research interests are centered around household decision behavior and consumer-generated content. He is particularly intrigued by how consumers make decisions within households and how they contribute content that influences market dynamics. This focus allows him to explore the intricate ways in which consumer behavior is shaped and how it can be harnessed for effective marketing strategies. In addition to his research, Professor Commuri is actively involved in teaching courses such as marketing management, marketing research, and buyer behavior. His teaching philosophy emphasizes the importance of bridging theoretical concepts with practical applications, preparing students to tackle real-world marketing challenges. His courses are designed to equip students with the skills necessary to excel in the ever-evolving field of marketing. Beyond academia, Professor Commuri's applied interests lie in marketing research, e-marketing, and consumer behavior. He is passionate about understanding the nuances of consumer interactions in digital spaces and how these interactions can be leveraged to enhance marketing efforts. His work in e-marketing explores the dynamic relationship between technology and consumer engagement, providing valuable insights for businesses looking to thrive in the digital age. Throughout his career, Professor Commuri has been committed to advancing the field of marketing through both his scholarly work and his dedication to teaching. His contributions have not only enriched the academic community but have also had a tangible impact on the marketing practices of businesses seeking to understand and engage with consumers more effectively.