William J. Rowe

Dr. William J. Rowe is an esteemed Associate Professor in the Department of Marketing & Supply Chain Management at East Carolina University. With a robust academic background, he earned his Ph.D. in Business Administration with a focus on Marketing from the Gatton College of Business and Economics at the University of Kentucky. His scholarly pursuits are centered around enhancing efficiency in buyer-seller relationships, particularly within the realm of business-to-business transactions. Additionally, Dr. Rowe is deeply invested in exploring the transformative role of blockchain and other cutting-edge technologies on supply chain performance. In the classroom, Dr. Rowe is known for his engaging teaching style and commitment to student success. He offers courses in Professional Selling and Channels of Distribution, where he is frequently recognized for his significant positive impact on students' educational journeys. His dedication to teaching has not gone unnoticed, as he has been cited numerous times by students for his exceptional contributions to their learning experiences. Beyond his teaching responsibilities, Dr. Rowe has played a pivotal role in fostering student engagement and professional development. He has served as the faculty advisor for the East Carolina University chapter of the American Marketing Association, guiding students in their pursuit of marketing excellence and industry connections. Dr. Rowe's research contributions have been instrumental in advancing the understanding of business-to-business relationships and the integration of technology in supply chain management. His work is characterized by a keen interest in practical applications that drive efficiency and innovation in these fields. Through his research, Dr. Rowe aims to bridge the gap between academic theory and real-world practice, providing valuable insights for both scholars and practitioners. In addition to his academic and advisory roles, Dr. Rowe is an active participant in various professional organizations related to marketing and supply chain management. His involvement in these communities allows him to stay at the forefront of industry trends and contribute to the ongoing dialogue about the future of marketing and supply chain practices. Dr. Rowe's commitment to excellence in teaching, research, and service has made him a respected figure at East Carolina University and beyond. His passion for his field and dedication to his students continue to inspire those around him, making a lasting impact on the academic community and the industries he serves.