Xiang Fang

Dr. Xiang Fang investigates emerging trends in cross-cultural information systems, web design, and e-commerce. As an Associate Professor at the Farmer School of Business, Miami University, he brings a wealth of knowledge and experience to his role. Dr. Fang earned his Ph.D. in Business Administration with a focus on Management Information Systems (MIS) from the University of Kentucky in 2001. His academic journey also includes teaching positions as an Instructor at the University of Kentucky and a Lecturer at Nanjing University of Science & Technology. Since joining Miami University in 2001, Dr. Fang has been dedicated to exploring the intricate dynamics of information systems across different cultural contexts. His research delves into how cultural nuances influence web design and e-commerce practices, providing valuable insights into the global digital landscape. Dr. Fang's work is particularly focused on understanding how these elements interact to shape user experiences and business outcomes. Dr. Fang's scholarly contributions are well-recognized, with recent publications addressing critical aspects of IT project management and cultural impacts on digital interactions. His notable works include "Recovering Troubled IT Projects: The Roles of Transformational Leadership and Project Complexity," which examines the interplay between leadership styles and project recovery. Another significant publication, "The Impact of Leadership on the Recovery of Troubled Projects," further explores the influence of leadership in navigating project challenges. In addition to his research on leadership and project management, Dr. Fang has made significant strides in understanding the role of national culture in digital communication. His study, "National Culture, Online Medium Type, and First Impression Bias," sheds light on how cultural backgrounds and online platforms affect initial perceptions in digital interactions. Dr. Fang's research not only contributes to academic discourse but also offers practical implications for businesses operating in diverse cultural environments. By bridging the gap between theory and practice, he equips organizations with the knowledge needed to navigate the complexities of global e-commerce and information systems. Through his teaching and research, Dr. Fang continues to inspire students and colleagues alike, fostering a deeper understanding of the interconnected world of business and technology. His dedication to advancing the field of information systems ensures that his work remains at the forefront of academic and industry discussions.